Big Bucks, Big Pharma: Marketing Disease & Pushing Drugs

Home >> Health 1.75K views 0 comments

Storyline

Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry’s marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.

You may also like

0 Comments / User Reviews

To post a comment please login or sign up


Stay Up To Date

Get the latest documentaries sent straight to your inbox.
Connect with:

Recent Activity

All | Comments | Watchlist

Follow DocumentaryWIRE